Carrying the Egg Forward
Extending Evo's universe “Protein Patties & Protine Cubes”
Carrying the Egg Forward
Extending Evo's universe “Protein Patties & Protine Cubes”
BALAJI KHICHIYA PAPAD
2025
Strategy, Brand Identity,
Nomenclature, Positioning,
Packaging Design,
Typography & Illustrationy
A taste of home, now packed in a box by Balaji Wafers.
Balaji Wafers, a name that echoes in every Indian home, wasn’t looking to reinvent the wheel. They wanted to honour it. Balaji has always been about bringing familiar flavours to the forefront, across age groups and occasions.
Khichiya Papad, a crunchy companion to steaming khichdi, a sidekick in thalis, a standalone snack with a squeeze of lime, has always had a quiet place in our kitchens. But in this box, it gets a louder one.
Balaji Wafers wanted to take this humble side dish and give it a front-row seat. Something that could sit proudly on shelves, look as good as it tastes, and still carry the comfort of home.
The brief was simple, but layered: Create a design that resonates with the older generation, who grew up eating it hot off the pan. And with the younger one, discovering it between meals. It had to feel grown-up without being dull. Nostalgic, but not old-fashioned. Something that could sit proudly on a modern shelf and still feel like home.
Evo
2022
Evo Foods India Pvt. Ltd.
(Mumbai, India)
Packaging Design, Illustration
Fresh Looks for a Future Focused Food.
Evo is revolutionizing the plant-based food space with its innovative Protein Patty, offering a healthier, sustainable alternative to traditional eggs. The challenge here is to create packaging that highlights the product's plant-based, protein packed benefits while appealing to a health conscious and eco-friendly audience.
We decided to communicate both the modernity and nutritional power of the product, utilizing clean, fresh visuals and a color palette that aligns with Evo’s green, sustainable aesthetic.
The final output is a packaging that stands out on shelves, not only catching the eye but also conveying the wholesome, plant-powered goodness inside, positioning Evo as the go-to choice for anyone looking to make a positive impact on their diet and the planet.
Meet Evo Foods
Evo Foods is an Indian food-tech startup revolutionizing the egg industry with plant-based alternatives. Founded in 2020 by Kartik Dixit and Shraddha Bhansali,
Evo aims to remove animals from the food chain by leveraging India's rich crop biodiversity. Their innovative products offer sustainable and affordable options for consumers seeking ethical and nutritious alternatives.
Evo's mission is to make plant-based eggs accessible worldwide, starting with India and expanding to markets like the U.S. and Southeast Asia.
When Evo first launched, they built a brand that felt like a hug, cheerful, cheeky, and plant-first. Their egg alternative wasn’t just a product, it was a little act of rebellion in a space full of rules and labels.
The Ask
The task wasn’t to redesign. It was to extend. Gently. Thoughtfully. With respect for what already existed.
Patties and cubes had different lives. One’s a meal. One’s a snack. but dosen't talks like liquid egg.
We had to shift the balance just enough to let these new formats breathe.
The Market &
The Mindset
Plant-based eggs are still new to most people.
They’ve heard of it, maybe even seen it online but they’re not sure how it works in real life.
What helps?
Familiar formats. Clear benefits. Packs that don’t make them guess.
Functional First
Holds 6 patties
perfect fore weekly meal prep
Comes with a built-in lock
keeps everything fresh and fridge-safe
Stackable and compact
takes up less space, works for small kitchens
More surface area
more room to tell the product story clearly
Designing for Evo wasn’t just about adding two new SKUs it was about helping a bold, young brand grow up without losing its spark.
And honestly? That’s our favourite kind of work, where strategy meets storytelling, and design makes new ideas feel right at home.
If you’re building something thoughtful, future-forward, and a little unfamiliar we’d love to help you shape how the world sees it.
Brought to life by
DIB Creative Studio & Evo Foods India Pvt. Ltd.
Project Credits
Concept & Creative Direction
Pankti Sheth, Chirag Trivedi, Nikunj Amrutia, Mithlesh Solanki
Art Direction
Pankti Sheth
Project Operation & Management
Mitlesh Solanki
Product System Design
Mitlesh Solanki
Founder Led Collaboration
Shraddha Bhansali (Co-Founder, Evo Foods Pvt. Ltd.)
Illustration
Dhavanshi Shah
Post Production Artist
Sahil Bhojani
Photography
Prabfateh Singh
Food Stylist
Ivan Fernandes
Post Production
Sahil Bhojani
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