Brought to life by
DIB Creative Studio & Africa Chips Senegal
Project Credits
Concept & Creative Direction
Chirag Trivedi, Sahil Bhojani, Nikunj Amrutia
Art Direction
Sahil Bhojani
Project Operation & Management
Mitlesh Solanki
Client Collaboration
Remi Serge Richard (Technical Director, G&CS )
Post Production
Sahil Bhojani
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Fiesta bugles
2021
Africa Chips Senegal
(Senegal, West Africa)
Packaging Design
Louder Crunch, Brighter Shelf Appeal
With Fiesta Bugles, our goal was to create packaging that reflects the vibrant energy of the brand, which resonated with the local market of Senegal, South Africa. It was also important to emphasize fun and flavour while appealing to a broader audience.
A bold and vibrant packaging redesign for Fiesta Bugles, infused with the energy and culture of Senegal. Using lively colors, dynamic shapes, and playful typography, the packaging captures the fun and crunch of the snack while staying deeply connected to the brand’s roots.
The result is a visual identity that crackles with personality, making Fiesta Bugles instantly recognizable on shelf and impossible to ignore. By tapping into local cultural vibrancy while staying universally appealing, this redesign does more than sell a snack, it invites consumers into a moment of shared joy.