Fiesta Mini Biscuits

BALAJI KHICHIYA PAPAD

2025

Strategy, Brand Identity,
Nomenclature, Positioning,
Packaging Design,
Typography & Illustrationy

A taste of home, now packed in a box by Balaji Wafers.

Balaji Wafers, a name that echoes in every Indian home, wasn’t looking to reinvent the wheel. They wanted to honour it. Balaji has always been about bringing familiar flavours to the forefront, across age groups and occasions.

Khichiya Papad, a crunchy companion to steaming khichdi, a sidekick in thalis, a standalone snack with a squeeze of lime, has always had a quiet place in our kitchens. But in this box, it gets a louder one.

Balaji Wafers wanted to take this humble side dish and give it a front-row seat. Something that could sit proudly on shelves, look as good as it tastes, and still carry the comfort of home.

The brief was simple, but layered: Create a design that resonates with the older generation, who grew up eating it hot off the pan. And with the younger one, discovering it between meals. It had to feel grown-up without being dull. Nostalgic, but not old-fashioned. Something that could sit proudly on a modern shelf and still feel like home.

2023

Africa Chips Senegal

(Senegal, West Africa)

Packaging Design, Illustration

A cheerful redesign for a classic treat.

With Fiesta Mini Biscuits, the goal was to create packaging that felt as fun and flavourful as the snack itself.

Adding vibrant, mouth-watering visuals with a lively color palette, we aimed to maximise the shelf presence while ensuring the biscuits look irresistible. Playful yet structured typography added a burst of energy while keeping the design clean and easy to read. The overall feel is modern with a nostalgic charm, designed to connect with both kids and adults.

This redesign helps position Fiesta Mini Biscuits as a fun, premium offering in the snack category, with strong visual storytelling and appetite appeal that draws attention and builds connection.