gippi noodles
2025
Bajaji Wafers Pvt. Ltd.
(Gujarat, India)
Packaging Design, Illustration
Loud Flavors. Louder Packaging.
Schezwan is never subtle, and its packaging shouldn't be either. For Balaji Gippi’s new range of Schezwan Instant Noodles and Schezwan Chutney, we set out to create a visual identity that matches the punchy, fiery intensity of the product inside.
The challenge was twofold: we needed to respect Balaji Gippi’s established packaging architecture while giving the brand’s signature mascot a whole new attitude. Gippi couldn't just sit on the pack anymore, he needed a Schezwan transformation. We updated the character with expressive, heat-fueled traits that instantly communicate flavor, spice, and personality without breaking brand recall.
We built an energetic packaging system anchored in striking red hues, bold typographic hits, and mouth-watering imagery. Every element, from the revamped Gippi character to the noodle slurp visuals and chutney jar, was crafted to trigger instant craving. A seamless blend of street-style punch and structured design logic, built to stand out on crowded modern shelves.
Brought to life by
DIB Creative Studio & Balaji Wafers Pvt. Ltd.
Project Credits
Concept & Creative Direction
Pankti Sheth, Dhavanshi Shah, Mitlesh Solanki, Chirag Trivedi, Nisarg Bhavsar
Art Direction
Dhavanshi Shah, Nisarg Bhavsar
Project Operation & Management
Mitlesh Solanki
Client Collaboration
Jay Sachdev (Marketing Head, Balaji Wafers Pvt. Ltd.)
Illustration
Dhavanshi Shah
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