Mora's Honey Rings
2021
Africa Chips Senegal
(Senegal, West Africa)
Packaging Design, Illustration, 3D
Joyful Design for Wholesome Mornings
Mora’s Honey Rings, a Senegal-based brand, came to us to craft packaging that captures wholesome goodness and the sweetness of the product, while positioning it as a premium, family-friendly snack. The design needed to appeal to both young and adult consumers – something that felt natural, sweet, and full of joy.
We kept things simple and honest, using vibrant colors and playful typography to make the pack stand out while still feeling approachable. Visual cues like honey and nature-inspired textures were incorporated to highlight the product’s wholesome appeal and gently sweet flavour.
The overall appeal of the design feels modern, while still warm and approachable, something that sits happily on breakfast shelves. The final design helps Mora’s Honey Rings carve out a strong shelf presence and emotional connection with its audience, making it a go-to morning treat that’s as fun as it is nutritious.
Brought to life by
DIB Creative Studio & Africa Chips Senegal
Project Credits
Concept & Creative Direction
pankti Sheth, Sahil Bhojani
Art Direction
Sahil Bhojani
Project Operation & Management
Mansi Modi
Client Collaboration
Remi Serge Richard (Technical Director, G&CS )
Illustration
Dhavanshi Shah
Post Production
Sahil Bhojani
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