Mora's Masks
2023
Africa Chips Senegal
(Senegal, West Africa)
Packaging Design, Illustration
Meet the Masks: Characters that Trick & Treat
Moras is an African snack brand that brings local flavor and global energy to the shelf with a bold, festive twist.
To launch a seasonal limited-edition product, we were tasked with creating a Halloween-inspired packaging and brand identity that would resonate with thrill-seeking teens and make a bold statement in the snack aisle.
Leaning into the Halloween season, we developed a visual identity centered around two chip characters transforming snacking into a spooky, playful adventure. The result is an experience designed to captivate teens and keep them coming back for the treat or the trick.
Crerating a Playful Brand Experience
Mini Cones is a fun, bite-sized & flavoured cream treat designed for kids. The goal pf the packaging design was to create an engaging, playful, and visually appealing look that resonates with young consumers while also appealing to parents.
Brought to life by
DIB Creative Studio & Africa Chips Senegal
Project Credits
Concept & Creative Direction
Pankti Sheth, Nisarg Bhavsar
Art Direction
Nisarg Bhavsar
Project Operation & Management
Mitlesh Solanki
Client Collaboration
Remi Serge Richard (Technical Director, G&CS )
Illustration
Nisarg Bhavsar
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