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Mora's Masks

2023

Africa Chips Senegal

(Senegal, West Africa)

Packaging Design, Illustration

Meet the Masks: Characters that Trick & Treat

Moras is an African snack brand that brings local flavor and global energy to the shelf with a bold, festive twist.

To launch a seasonal limited-edition product, we were tasked with creating a Halloween-inspired packaging and brand identity that would resonate with thrill-seeking teens and make a bold statement in the snack aisle.

Leaning into the Halloween season, we developed a visual identity centered around two chip characters transforming snacking into a spooky, playful adventure. The result is an experience designed to captivate teens and keep them coming back for the treat or the trick.

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Crerating a Playful Brand Experience

Mini Cones is a fun, bite-sized & flavoured cream treat designed for kids. The goal pf the packaging design was to create an engaging, playful, and visually appealing look that resonates with young consumers while also appealing to parents.

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Brought to life by
DIB Creative Studio & Africa Chips Senegal

 

Project Credits

Concept & Creative Direction
Pankti Sheth, Nisarg Bhavsar

Art Direction 
Nisarg Bhavsar

Project Operation & Management
Mitlesh Solanki

Client Collaboration
Remi Serge Richard (Technical Director, G&CS )

Illustration
Nisarg Bhavsar

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