Nomherd

BALAJI KHICHIYA PAPAD

2025

Strategy, Brand Identity,
Nomenclature, Positioning,
Packaging Design,
Typography & Illustrationy

A taste of home, now packed in a box by Balaji Wafers.

Balaji Wafers, a name that echoes in every Indian home, wasn’t looking to reinvent the wheel. They wanted to honour it. Balaji has always been about bringing familiar flavours to the forefront, across age groups and occasions.

Khichiya Papad, a crunchy companion to steaming khichdi, a sidekick in thalis, a standalone snack with a squeeze of lime, has always had a quiet place in our kitchens. But in this box, it gets a louder one.

Balaji Wafers wanted to take this humble side dish and give it a front-row seat. Something that could sit proudly on shelves, look as good as it tastes, and still carry the comfort of home.

The brief was simple, but layered: Create a design that resonates with the older generation, who grew up eating it hot off the pan. And with the younger one, discovering it between meals. It had to feel grown-up without being dull. Nostalgic, but not old-fashioned. Something that could sit proudly on a modern shelf and still feel like home.

2023

Nomherd Lifestyles Pvt. Ltd.

(Gujarat, India)

Brand Identity Design

Designed For Those Who Seek More

Nomherd is a contemporary apparel brand born for the in-betweeners, the ones who exist between places, between definitions, between now and nowhere. Nomherd didn’t want to fit in, they wanted to question the idea of “fitting in” altogether.

Our goal was to translate this wandering, wondering mindset into a visual identity that felt bold, directional, and a little defiant. We steered away from conventional cool and leaned into something raw and untamed, deep reds, minimalist yet striking typography.

Carving an identity that can be worn like a flag for those who want to explore mirrors the mindset of those who keep going, not for a destination, but for the journey itself.

Not all who drift are searching. Some simply prefer the unknown. Nomherd is for those who live in the between. Between places, between labels, between what is and what could be. We don’t follow maps. We draw our own.