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We referenced real traits of the Gir cow, like its rounded forehead and hump to make the visuals feel true, not generic.

The big-limb illustration style draws from folk art but adds movement and grace. It's not about realism, but rhythm. Together, they bring out a sense of tradition that feels both rooted and relatable.

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BALAJI KHICHIYA PAPAD

2025

Strategy, Brand Identity,
Nomenclature, Positioning,
Packaging Design,
Typography & Illustrationy

A taste of home, now packed in a box by Balaji Wafers.

Balaji Wafers, a name that echoes in every Indian home, wasn’t looking to reinvent the wheel. They wanted to honour it. Balaji has always been about bringing familiar flavours to the forefront, across age groups and occasions.

Khichiya Papad, a crunchy companion to steaming khichdi, a sidekick in thalis, a standalone snack with a squeeze of lime, has always had a quiet place in our kitchens. But in this box, it gets a louder one.

Balaji Wafers wanted to take this humble side dish and give it a front-row seat. Something that could sit proudly on shelves, look as good as it tastes, and still carry the comfort of home.

The brief was simple, but layered: Create a design that resonates with the older generation, who grew up eating it hot off the pan. And with the younger one, discovering it between meals. It had to feel grown-up without being dull. Nostalgic, but not old-fashioned. Something that could sit proudly on a modern shelf and still feel like home.

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Nonsense Taash

2024

Nonsense

(Ahmedabad, India)

Packaging Design, Illustration

For Those Who Appreciate the Finer Things

TAASH is a modern collector’s edition of playing cards by NONSENSE GAMES  that blends design intelligence with premium aesthetics, created for people who appreciate the finer details in life.

We started with an observation. Most playing card decks feature mirrored designs, yet the logo on the back often appears upside down. A small flaw that interrupts the visual rhythm. We saw this as a design opportunity.

The solution was a rotational ambigram. A mark that reads the same no matter which way it is held. Visually balanced, clean, and instantly recognizable. It was a functional fix with a high-end feel.

From there, we dialed up the experience. Since TAASH is built for modern collectors, the visual identity also needed to reflect that. We chose gold foil on matte black for the logo, which feels like it belongs in a private lounge or premium bookshelf. Every detail in the packaging speaks to timeless indulgence with a sharp modern edge.

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Brought to life by
DIB Creative Studio & Nonsense

Project Credits

Concept & Creative Direction
Pankti Sheth, Chirag Trivedi, Sahil Bhojani

Art Direction
Sahil Bhojani

Project Operation & Management
Mitlesh Solanki

Founder led Collaboration
Vraj Ghoda (Co-Founder)
Yash Shah (Co-Founder)

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