BALAJI KHICHIYA PAPAD
2025
Strategy, Brand Identity,
Nomenclature, Positioning,
Packaging Design,
Typography & Illustrationy
A taste of home, now packed in a box by Balaji Wafers.
Balaji Wafers, a name that echoes in every Indian home, wasn’t looking to reinvent the wheel. They wanted to honour it. Balaji has always been about bringing familiar flavours to the forefront, across age groups and occasions.
Khichiya Papad, a crunchy companion to steaming khichdi, a sidekick in thalis, a standalone snack with a squeeze of lime, has always had a quiet place in our kitchens. But in this box, it gets a louder one.
Balaji Wafers wanted to take this humble side dish and give it a front-row seat. Something that could sit proudly on shelves, look as good as it tastes, and still carry the comfort of home.
The brief was simple, but layered: Create a design that resonates with the older generation, who grew up eating it hot off the pan. And with the younger one, discovering it between meals. It had to feel grown-up without being dull. Nostalgic, but not old-fashioned. Something that could sit proudly on a modern shelf and still feel like home.
Nutroma seeds
2020
Mutha Nutroma
(Mumbai, India)
Packaging Design & Illustration
Mindful design for mindful nourishment
Nutroma is a wellness brand focused on high-quality seeds and superfoods like chia, flax, and more. They approached us to craft a packaging system that would appeal to health-conscious consumers while reflecting the brand’s values of purity, sustainability, and nutritional integrity.
In a saturated health-food market, Nutroma needed a visual identity that felt modern and clean, something that would stand out on shelves yet remain rooted in trust and transparency. The design had to balance a premium look with approachability, helping the product range feel cohesive, honest, and easy to recognize.
With a strong emphasis on eco-conscious materials and minimalism, the final packaging system positions Nutroma as a go-to choice for mindful eaters who value both aesthetics and authenticity.
Nutroma turns everyday seeds into everyday superpowers, designed to blend into your kitchen but stand out in your lifestyle.
Brought to life by
DIB Creative Studio & Mutha Nutroma
Project Credits
Concept & Creative Direction
Pankti Sheth, Sahil Bhojani, Chirag Trivedi, Charmi Vora
Art Direction
Charmi Vora
Project Operation & Management
Mitlesh Solanki
Client Collaboration
Rushabh Jain (Head of Marketing, Mutha Nutroma)
Illustration
Dhavanshi Shah
Motion Graphics
Sawan Prajapati
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