BALAJI KHICHIYA PAPAD
2025
Strategy, Brand Identity,
Nomenclature, Positioning,
Packaging Design,
Typography & Illustrationy
A taste of home, now packed in a box by Balaji Wafers.
Balaji Wafers, a name that echoes in every Indian home, wasn’t looking to reinvent the wheel. They wanted to honour it. Balaji has always been about bringing familiar flavours to the forefront, across age groups and occasions.
Khichiya Papad, a crunchy companion to steaming khichdi, a sidekick in thalis, a standalone snack with a squeeze of lime, has always had a quiet place in our kitchens. But in this box, it gets a louder one.
Balaji Wafers wanted to take this humble side dish and give it a front-row seat. Something that could sit proudly on shelves, look as good as it tastes, and still carry the comfort of home.
The brief was simple, but layered: Create a design that resonates with the older generation, who grew up eating it hot off the pan. And with the younger one, discovering it between meals. It had to feel grown-up without being dull. Nostalgic, but not old-fashioned. Something that could sit proudly on a modern shelf and still feel like home.
ravi popcorn
2024
Ravi Gruh Udyog
(Gujarat, India)
Strategy, Identity Refresh,
Packaging Design, Illustration
Ravi Pop-corn comes in delicious variations.
Ravi Namkeen, a well-known name in the Indian namkeen and snack industry, expanded its portfolio with a new ready-to-eat popcorn line. A modern, premium, and memorable packaging that stayed true to its playful identity and resonated with consumers of all age groups.
Each flavor was assigned a distinct, vibrant color palette with an intentional move to enhance shelf navigation and enable instant flavor recognition. A ticket-shaped window became the centerpiece of the design, blending nostalgia for the cinema experience with practical product visibility.
The final product is a fresh packaging that helps Ravi Popcorn stand out while seamlessly communicating the idea of popcorn being an exciting and versatile snack for all occasions.
With a growing market for on-the-go and ready-to-eat snacks, Ravi Popcorn needed to feel both modern and familiar. The packaging bridges that gap, combining fresh visuals with quiet nostalgic cues to connect with longtime brand loyalists while inviting in a younger, more design-conscious audience. It’s a pack that not only sits on a shelf, but it also pops.
Every pack is designed to be as lively as the flavours inside, with bold graphics, playful type, and high-contrast palettes that draw the eye. It is made to stand out, spark appetite, and bring a smile before the first crunch.
Brought to life by
DIB Creative Studio & Ravi Namkeen
Project Credits
Concept & Creative Direction
Pankti Sheth, Sahil Bhojani, Chirag Trivedi, Dhavanshi Shah
Art Direction
Chirag Trivedi
Project Operation & Management
Mitlesh Solanki
Client Collaboration
Ravi Nandvani (Co-Founder, Ravi Namkeen)
Photography
Arpit Patel
Post Production
Sahil Bhojani
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