
Over 500 million Indians speak Hindi natively, and most prefer product names in their own language it helps them scan faster, trust the brand more, and makes their purchase feel familiar and safe.
Plus, 70% of buying decisions happen right at the shelf; that split-second visual clarity and linguistic comfort is crucial.

Ram Vilas Paswan, former Union Minister of Consumer Affairs, advocated for mandatory Hindi/regional language product names:
“At least the name can be written in Hindi or regional language…”

BALAJI KHICHIYA PAPAD
2025
Strategy, Brand Identity,
Nomenclature, Positioning,
Packaging Design,
Typography & Illustrationy
A taste of home, now packed in a box by Balaji Wafers.
Balaji Wafers, a name that echoes in every Indian home, wasn’t looking to reinvent the wheel. They wanted to honour it. Balaji has always been about bringing familiar flavours to the forefront, across age groups and occasions.
Khichiya Papad, a crunchy companion to steaming khichdi, a sidekick in thalis, a standalone snack with a squeeze of lime, has always had a quiet place in our kitchens. But in this box, it gets a louder one.
Balaji Wafers wanted to take this humble side dish and give it a front-row seat. Something that could sit proudly on shelves, look as good as it tastes, and still carry the comfort of home.
The brief was simple, but layered: Create a design that resonates with the older generation, who grew up eating it hot off the pan. And with the younger one, discovering it between meals. It had to feel grown-up without being dull. Nostalgic, but not old-fashioned. Something that could sit proudly on a modern shelf and still feel like home.
Revolt Juice
2023
Revolt Beverages
La Gajjar Consumer Products LLP (La-Gajjar Group)
(Ahmedabad, India)
Packaging Design
This is where Revolt really finds its mass voice.
For the fruit-based drinks, the brief was clear: make it pop off the shelf, and feel like it belongs in every hand. So we started where emotion lives—in language. Every variant carries its Hindi name in bold, oversized Devanagari script, written just how you'd say it out loud: “आmmmm”, “नीbooo”, “जाmoon”. It's playful, proud, and instantly legible—whether you're in Delhi or Dholpur.
This wasn’t a surface-level styling choice. It was a design decision rooted in data, behavior, and heart. Most of our audience thinks in Hindi first—and responds to what they can read fast and feel close to. The packaging taps into that reflex.
The rest of the visual language is simple but juicy. Big fruit visuals. Clean layouts. Inviting colours. Together, they create a system that’s intuitive, familiar, and emotionally sticky. No frills—just freshness, served with clarity.

Emotionally
Resonant Branding
Packaging in the native language increases trust and perceived authenticity.
Regional storytelling and cues significantly enhance product recall and emotional resonance.
So, we decided,
let the Devanagari
take center stage.
Each flavor name is boldly written in Devanagari script not just as a translation, but as the design's anchor.


These letters are playfully extended with phonetic echoes like “MMMMM” or “BOOO” to mirror how the product is experienced fun, expressive, and deliciously familiar.
Using life-sized, hyper-realistic fruit visuals ensures that even consumers with short reading span instantly know the flavor.






Revolt’s packaging isn’t just about aesthetics. It’s about democratizing branding for the masses. In a country where a large chunk of the population still shops by visual memory, where literacy and language create unseen barriers, and where emotional recall wins over rational messaging. Revolt gives voice to the vernacular.
This is not a rebellion in rage, but in representation. One that speaks in the language of the people and still dares to be modern.



Brought to life by
DIB Creative Studio & Revolt Beverages
La Gajjar Consumer Products LLP (La-Gajjar Group)
Project Credits
Concept & Creative Direction
Pankti Sheth
Art Direction
Chirag Trivedi, Shaiva Bhatt
Project Operation & Management
Mitlesh Solanki, kareena Patel
Client Collaboration
Devdutta Sa (Marketing Manager, La-Gajjar Group)
Motion Graphics
Priyal Vora
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