Riso Oil

BALAJI KHICHIYA PAPAD

2025

Strategy, Brand Identity,
Nomenclature, Positioning,
Packaging Design,
Typography & Illustrationy

A taste of home, now packed in a box by Balaji Wafers.

Balaji Wafers, a name that echoes in every Indian home, wasn’t looking to reinvent the wheel. They wanted to honour it. Balaji has always been about bringing familiar flavours to the forefront, across age groups and occasions.

Khichiya Papad, a crunchy companion to steaming khichdi, a sidekick in thalis, a standalone snack with a squeeze of lime, has always had a quiet place in our kitchens. But in this box, it gets a louder one.

Balaji Wafers wanted to take this humble side dish and give it a front-row seat. Something that could sit proudly on shelves, look as good as it tastes, and still carry the comfort of home.

The brief was simple, but layered: Create a design that resonates with the older generation, who grew up eating it hot off the pan. And with the younger one, discovering it between meals. It had to feel grown-up without being dull. Nostalgic, but not old-fashioned. Something that could sit proudly on a modern shelf and still feel like home.

2022

M K Agrotech Pvt. Ltd. (Sunpure)

(Karnataka, India)

Packaging Design

A Well-Oiled Design System

Riso, a leading name in the edible oil category, is widely recognized for its premium Rice Bran and Sunflower Oils. As the brand prepared to launch a new Blended Oil variant, the goal was to introduce a fresh product while staying true to Riso’s existing visual identity.

The redesign involved creating distinct yet cohesive packaging for all three variants: Rice Bran, Sunflower, and Blended Oil. Each pack uses a bold, color-coded design, supported by minimal, ingredient-based illustrations. Every label clearly communicates the product's health benefits, from heart health and cholesterol improvement to immunity support, ensuring both shelf visibility and consumer clarity.

This packaging system not only strengthens brand recall but also reflects Riso’s core values of purity, wellness, and transparency. The cohesive visual language helps customers easily navigate between variants while reinforcing trust in the brand. By aligning design choices with product benefits and natural origins, the range successfully connects with modern, health-conscious consumers.