Tresor Milk Candy | De Icebreaker Creative Studio

BALAJI KHICHIYA PAPAD

2025

Strategy, Brand Identity,
Nomenclature, Positioning,
Packaging Design,
Typography & Illustrationy

A taste of home, now packed in a box by Balaji Wafers.

Balaji Wafers, a name that echoes in every Indian home, wasn’t looking to reinvent the wheel. They wanted to honour it. Balaji has always been about bringing familiar flavours to the forefront, across age groups and occasions.

Khichiya Papad, a crunchy companion to steaming khichdi, a sidekick in thalis, a standalone snack with a squeeze of lime, has always had a quiet place in our kitchens. But in this box, it gets a louder one.

Balaji Wafers wanted to take this humble side dish and give it a front-row seat. Something that could sit proudly on shelves, look as good as it tastes, and still carry the comfort of home.

The brief was simple, but layered: Create a design that resonates with the older generation, who grew up eating it hot off the pan. And with the younger one, discovering it between meals. It had to feel grown-up without being dull. Nostalgic, but not old-fashioned. Something that could sit proudly on a modern shelf and still feel like home.

Tresor

2024

G&CS

(Senegal, West Africa)

Packaging Design, Illustration

A Candy Packaging That Moooves With Character

When TRESOR Milk Candy came our way, we knew it needed a visual identity as charming and indulgent as the candy itself.

What better way to capture the personality of such a playful brand than to create a brand mascot that interacts with the visual system of Tressor? Enter our playful cow mascot, winning hearts while embodying the sweet, milky goodness inside.

Using a vibrant burst of blue and a bold contemporary logo, this packaging sets the tone for pure indulgence, presenting a delightful experience for the consumers.