They Should Be Furious

But nature still just… adapts.

We didn’t expect this to feel so personal.

It started with a simple studio thought - what if endangered animals could talk back? Not in a documentary voice. Not poetic. Just real. Annoyed. Maybe even a little exhausted.

We didn’t script anything grand. Just gave each species a moment to be honest. And what came through wasn’t a roar. It was a sigh.

They’re still here. Quietly. But for how long?

The animals in this series have every reason to be angry.

They should be furious. But nature never really lashes out. It just retreats. Quietly. Almost too politely.

That contrast stuck with us.

So we let them speak. Just once. In their own way.

The visuals came after the idea. We gave each species a bold, clean canvas, some designed like stamps, others like protest stickers, and paired it with a line they might say if they were allowed to say anything.

A few of our favourites:

“Cure your ignorance first.” – Pangolin

“Delete that photo. Now.” – Mountain Gorilla

“Different isn’t disposable.” – Northern Bald Ibis

The aesthetic is soft. The messaging isn’t. We kept it clean, collectible, a little tongue-in-cheek. Because sometimes humour lands where heartbreak gets ignored.

We’re not here to teach. Just to notice.

Some brilliant researchers and conservationists’ve been doing this work for decades. People like Vidya Athreya, who once said:

“Wildlife isn’t just out there in forests. It’s around us. We need to change how we see it not as a threat, not as entertainment, but as part of our shared space.”

And the data is sobering.

According to the WWF Living Planet Report, the world has seen an average decline of 69% in monitored wildlife populations since 1970.

Designing a series won’t undo that.But it might make someone pause.Or smile, then think.Or feel something they didn’t before.

That’s enough for us.

What this series is (and isn’t)!

It’s not a campaign.

It’s not an awareness poster set.

It’s not meant to sell you anything.

It’s a reflection.

On how absurd it is that we’ve pushed entire species to the edge… and they’re still being polite about it. On how we’ve become accustomed to their silence.

And how much louder we could be if we noticed.

Where could this go next?

We imagine this living in more than one form. As a zine, maybe. As classroom material. Museum postcards. A small visual curriculum for empathy. Maybe it ends up in a conservation toolkit or shared by someone who’s been trying to make this case in more serious ways.

We don’t know. We’re not planning a campaign. We just wanted to say something.

And now, we’re leaving space for others to speak next.

Created by Deicebreaker Creative Studio

For the animals who didn’t ask to be illustrated. But still showed up. Quietly.