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We’re a home for ideas with heart; designing loudly, thinking deeply, and living for the goosebumps.
Because building brands that stay with people takes more than design, it takes care and craft, humans who make it matter, and a place for new voices to grow.


The Skin We’re In: Truth, Trends & What’s Missing
Let’s face it! Skincare has changed. What used to be a vanity shelf essential has become something deeper: self-care, identity, even...

De Icebreaker Creative Studio
Jun 116 min read


They Should Be Furious
But nature still just… adapts. We didn’t expect this to feel so personal. It started with a simple studio thought - what if endangered...

De Icebreaker Creative Studio
May 282 min read


Cupid Corn’s Cheesy Love Story: A Recipe Worth Savoring
Cooking Up a Love Story: Where Flavors and Fantasy Meet Our culinary adventure began with more than just ingredients—it was about...

De Icebreaker Creative Studio
Apr 92 min read


Swipe Right or… Right?
Story of Akela on a Plate A kela on a plate—sounds boring and sad, Let’s give him some fluff and flair, Curl up his biceps, flex those...

De Icebreaker Creative Studio
Apr 32 min read


Wanted: A King Who Can Cook
Blending Flavors and Imagination into One Food is more than just sustenance—it is an experience, an emotion, and a story . Every plate...

De Icebreaker Creative Studio
Apr 23 min read


Rethinking Womanhood : A Story in Contrast
A woman in a saree, adorned with jewelry, stands behind a DJ booth. Her fingers slide over the turntable as beats drop. The crowd cheers,...

De Icebreaker Creative Studio
Mar 172 min read


The Science of Gut Feeling: How Design Influences Buying Decisions
Have you ever watched a movie and instinctively predicted what would happen next? When your friends asked how you knew, you simply said...

De Icebreaker Creative Studio
Mar 33 min read


Ye Shaam Mastaani!
Golden Hours: Riding the Rhythm of Rush and Relaxation Evening hours in the office are a paradox—a mix of chaos and calm, where the...

De Icebreaker Creative Studio
Jan 302 min read


MASALA CHHAAZZ...
That post-lunch hour—let’s admit it—is a tricky one. It sneaks up on you, bringing with it the weight of a full belly and the battle to...

De Icebreaker Creative Studio
Jan 282 min read


Khaana? Pehle Playlist Chakho!
Beats and Buffet, a 100% Entertainer That hour before lunch is sneaky—it feels simple, but it’s actually a mix of anticipation and...

De Icebreaker Creative Studio
Jan 242 min read



De Icebreaker Creative Studio
Dec 27, 20240 min read


The Story Behind Every Flame: Chingari’s Illustrations of Passion and Power
Let's dive into the unique illustrations featured on the Chingari matchbox covers. Each cover tells its own story, sparking a different...

De Icebreaker Creative Studio
Dec 9, 20242 min read


Breaking Through Creative Blockages: A Journey with Prabhuti Desai
Ever found yourself staring at a blank page, waiting for inspiration to strike? Or felt like you’ve lost track, caught up in the mundane,...

De Icebreaker Creative Studio
Oct 29, 20242 min read


Chingari by DIB at IIMA Ahmedabad
Igniting Creativity: The Story Behind Chingari by DIB at IIMA Ahmedabad Sometimes, all it takes is a little spark to reignite your...

De Icebreaker Creative Studio
Oct 28, 20243 min read


The Streets Whisper His Name: A Tribute to Hanif Kureshi
Hanif Kureshi was more than just a senior to us—he was a visionary, a mentor, and a friend who transformed the way we experience art in...

De Icebreaker Creative Studio
Sep 27, 20242 min read


Anime, K-pop, and Indian Design: A Fusion of Global Trends and Local Creativity
Discover how global trends like anime and K-pop are influencing Indian design, blending vibrant global aesthetics with local creativity...

De Icebreaker Creative Studio
Sep 13, 20242 min read


Shouting to Whispering: A Tale of Branding’s Evolution
Imagine a busy street where a girl is selling flowers, barely getting noticed in the crowd. Soon, she starts singing a soft, familiar...

De Icebreaker Creative Studio
Aug 22, 20242 min read


Key Takeaways from The Design India Show 2022
The Design Show-2022

De Icebreaker Creative Studio
Dec 8, 20225 min read


IT'S ALL ABOUT THE PACKAGING
What role has formal design education played in your career? PS: The notion of creativity and design has always appealed to me. The...

De Icebreaker Creative Studio
Jul 8, 20226 min read


MEAN OR GREEN PROTEIN, THAT IS THE QUESTION!
A common notion now is that the future is powered by plant-based businesses. Tastes like meat feels like meat, cooked like meat but made...

De Icebreaker Creative Studio
Jun 20, 20223 min read
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