• De Icebreaker Creative Studio

The digital platform guide for new digital natives.


Do we really need that posts How many times should we post as a new brand, once a day, on alternate days, in a week or month? Has this question haunted you for many sleepless nights? Hey, there then, you have come to the right place!


For starters, know that there is much more to a successful social media strategy than just posting many times. There is no magical formula, let’s get that in line!


We understand that as a new brand, there must be a lot of pressure on you to find that sweet frequency that will make you an overnight star. Isn’t it? There is this constant dilemma where you don't want to overwhelm your followers or spam them but at the same time, you don't want them to forget you. How do you utilise the golden opportunity or not miss the exposure?


Here’s some great news for you folks! We have the exact information you will need to up your social media game on all the platforms. Be it Facebook, Instagram, Twitter or LinkedIn, here’s how you can optimize your reach without getting on the nerves of your followers.


Here’s a list to help you out:


Facebook: 1-2 times a day

Instagram: 3-7 per week

Twitter: 1-5 tweets a day

LinkedIn: 1-5 times a day


Like with everything social, getting to know the best frequency to post on any platform will always require some trial & error. Remember, the quality of the content matters more than the quantity or frequency. While posting from time to time might help you stay relevant, it won’t be of much use if the content you roll out has nothing for your audience. The only golden rule is your content should be engaging, entertaining and useful. So, the more useful your content is, the more traction you will gain.


Start experimenting with the shared posts and keep a record of them. After certain days/week analyse them. Use this data then to determine whether you need to increase the number of posts or decrease the frequency.


While this might help you a lot, this is not a sure-shot way and it's all about the right combination and permutations. This might help you get the right kick-start you wish for your brand. Found this helpful?


Stay tuned and follow us for more such interesting topics.

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