Imagine you are a brand owner and your sales start to dip, what can be the reason? Is it your logo, new competition, the rates, or old products? What if it’s none of the obvious ones? The one thing that seldom comes to your mind is the packaging!
If we asked you to look at your packaging right now, what emotions does it invoke? Wondering why we asked this?
Here’s the deal, often when you own a business, you tend to forget that all your marketing plans have a certain shelf life. What most brands don’t realize is that in today’s fast-paced world, change has to be a part of every plan. Be it marketing, branding, or packaging. A change now and then, here and there is absolutely necessary.
Wondering when to start making little changes in the product packaging? Let us help you!
If the following points seem relatable, it’s high time, you start making the required small changes.
The package designs are all outdated.
You have changed the constituents of your product.
Your company has undergone some market-relevant changes.
You have a new line of products and the old packaging doesn’t fall in line with the theme.
Being consistent with packaging designs can be a good practice because it helps to keep the brand identity and customer loyalty in place. However, little changes here & there in your package design can benefit your products, sales, budget, and even the brand image. It can also create a certain impact. Let’s see how!
Product recognition :
Certain changes may seem random but the audience is always on the lookout for how much a business is capable of. Be it change in fonts, typography, appealing graphics added or a new face on the package, an updated version of your packaging can help it stand out from the crowd of products on the shelf. It can prove helpful in increasing sales and attracting more customers.
Drawing attention towards the product:
Keep your competition under the scanner always before making changes. Every little detail here plays a pivotal role. After proper research, subtle or extreme; maybe you decide to change the fonts, the color, or typography, your product is now piquing interest. This is because now you have established that you are unique. Think of all the eyes that will be drawn towards your product just with maybe a few right changes! Enticing?
At par with time & trend:
Design trends come and go. The brand’s property of staying true doesn’t lie in the style, it all depends on the characteristics of the package. Staying at par with trends can help you stay relevant to your target audience. It doesn’t always have to be a full makeover according to the trend. One element here or there and the trick’s done! Minor changes can help you stay in competition even with newer products.
P.S.: It’s important to note that although staying at par with trends is important, one should only adapt changes that seem in favor of the characteristics and the values of the brand.
Loyal & Curious customer base:
While changing things about a package has the risk of losing customers but when you keep the best interests of your customer base in mind, you are sure on the path of winning hearts. People with tendencies to experiment and the younger generation can become your strength. All they would want is transparency, give it to them, earn their trust, experiment all you want still witness your business flourishing.
Just one thing, if you are already an established brand, don’t forget to leverage on your logo and tagline. Try to retain them, keep them constant and visible, so that your loyal base recognizes you even after changes.
Products selling like hotcakes or sitting on the shelf collecting dust depend highly on the design. Your packaging conveys the message of your brand to the world. Remember even the best products with bad packaging suffer while products that are flawed flourish owing to the way they are presented with the help of excellent packaging. A product can never reach its actual potential without worthy packaging.
Resonated with the article and need help? We box with the right box so that the one who unboxes feels right! Puzzled?
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