Packaging is the most crucial part of marketing, and it should be well-planned. In a market where everything focuses on brands, it's critical to figure out how the company will stand out.
Packaging should be informational, evocative, and intriguing, similar to the cover of a book. It gives the customer their initial impression while determining whether or not to buy the product at the point of purchase.
FIRST IMPRESSION IS YOUR LAST IMPRESSION.
First impressions are essential in product packaging, just as they are in everyday life, and it's something that all businesses should consider especially startups.
Here are 3 parameters that brands should keep in mind while designing the package:
1 ) Typography:
Typography is an essential component of creating a clean and functional packaging design. Consumers can be frustrated by cluttered, tiny, or difficult-to-read fonts, which can ruin an appealing packaging design. Consumers want more information about the product before choosing, but that information is useless if they can't read poorly designed typographic elements.
2 ) Remain faithful to the brand:
A brand is the life and soul of a company. Consistency in style, voice, and beliefs throughout all business branding initiatives is crucial to gain consumer trust. The brand image must be reflected in the packaging, which begins with a uniform color palette, voice, and design components such as logos and typography used throughout all branding elements.
Remember, for customers; packaging will be the first point of contact with the brand. Consumers love brand honesty and integrity; being loyal to the brand culture and message is essential to convince customers that the business is reliable.
3 ) Colour Perception in Packaging:
Colors have a variety of effects on human behavior and emotion. A person's reaction to a specific color is unintentionally sparked and influenced by psychology. Choosing the right colors to assist the packaging stand out in a crowd is key to its success.
However, one thing to bear in mind when choosing packaging colors is to adhere to the brand's requirements. Red and white, for example, have become established elements of the Coca-Cola brand, whereas red, white, and blue are part of Pepsi Cola's branding identity.
Consumers are more likely to remember the brand if you use packaging that contains your trademark brand colors. The consumer’s desire and current marketing guidelines should govern more color selections. For example, black was once a major no-no for food products, but it has recently become a popular choice for many food product containers.
Simple, solid colors or unusual color combinations will draw attention to your package. This is especially crucial if the competitors' packaging is too bright or flashy – remember, one strategy to stand out is to differentiate from your competition. Being unique will make you stand out.
